October 2010
4 posts
S. Neil Fujita, Innovative Graphic Designer, Dies... →
Gangsta Lorem ippzle dummy text generator →
The Gap Logo Backlash...
…is a sign of something good.
I am very encouraged to find that not just designers opposed the new Gap logo.
At first, I thought the general consumer dislike was the usual—fear of change—but, many consumers made good, educated critiques on the new mark.
Rejoice, designers, the general public is learning some aesthetics. We’ll work on ethics, next. ; )
4 tags
Logo Logic - Help with your identity
If you are like many of my clients, the only version you have of your logo is either embedded in a Word doc or a low-res jpeg. These formats can be big trouble when you want to go to print.
What File Formats should you have for your Logo?
.ai or .eps - A native Adobe Illustrator file or EPS file is your scalable vector version of your logo. This is the most important version you can have of...